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Mining Search-Phrase Definitions from Item Descriptions

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Mining Search-Phrase Definitions from Item Descriptions
In this paper, we develop a model for representing term dependence based on Markov Random Fields and present an approach based on Markov Chain Monte Carlo technique for generating phrase definitions. This approach can use a small corpus of keyword matching and a random sample of other product descriptions for an advertiser's search-phrase to effectively mine and rank alternative but highly relevant searchphrase definitions. These definitions, which are search-phrases themselves, can then be provided as alternative phrases to an advertiser.
Hung V. Nguyen, Hasan Davulcu
Added 01 Nov 2009
Updated 01 Nov 2009
Type Conference
Year 2008
Where ICDE
Authors Hung V. Nguyen, Hasan Davulcu
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