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CHI
2010
ACM

Mobile-izing health workers in rural India

10 years 9 months ago
Mobile-izing health workers in rural India
Researchers have long been interested in the potential of ICTs to enable positive change in developing regions communities. In these environments, ICT interventions often fail because political, social and cultural forces work against the changes ICTs entail. We argue that familiar uses of ICTs for information services in these contexts are less potent than their use for persuasion and motivation in order to facilitate change. We focus on India’s rural maternal health system where health workers are employed in villages to persuade pregnant women to utilize health services. Health workers face challenges due to resistance to change in the village, and because of their limited education, training and status. These factors appear to reduce the motivation of health workers and impair their performance. For two months, we deployed short videos on mobile phones designed to persuade village women and motivate health workers. We also asked health workers to record their own videos. While o...
Divya Ramachandran, John Canny, Prabhu Dutta Das,
Added 17 May 2010
Updated 17 May 2010
Type Conference
Year 2010
Where CHI
Authors Divya Ramachandran, John Canny, Prabhu Dutta Das, Edward Cutrell
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