Mobile In-store Personalized Services

: © Mobile In-Store Personalized Services Jun Li, Ismail Ari, Jhilmil Jain, Alan H. Karp, Mohamed; Dekhil HP Laboratories HPL-2009-48 mobile shopping assistant, cross-organizational service. personalized service, event-based service delivery. authorization-based access control The Mobile Shopping Assistant (MSA) is a mobile application platform to deliver real-time, in-store, and personalized services, such as personalized product offerings and in-store customer advisory support, to improve the shopping experiences of in-store customers. The service delivery network that powers the MSA involves retail stores and their business partners such as manufacturers. This paper presents the core technologies that we developed in this cross-organizational service network to support the MSA and its personalized services, with focus on service delivery, customer behavior understanding and information sharing. Real-time, asynchronous, event-based service delivery allows customers, stores and manuf...

• Type: Conference
• Year: 2009
• Where: ICWS
• Authors: Jun Li, Ismail Ari, Jhilmil Jain, Alan H. Karp, Mohamed Dekhil
• Keywords: Computer Science, Event-based Service Delivery, ICWS 2009, In-Store Personalized Services, In-store Shopping Behavior