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ICWSM
2010

Mobilizing Lurkers with a Targeted Task

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Mobilizing Lurkers with a Targeted Task
Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.
Rosta Farzan, Joan Morris DiMicco, Beth Brownholtz
Added 29 Oct 2010
Updated 29 Oct 2010
Type Conference
Year 2010
Where ICWSM
Authors Rosta Farzan, Joan Morris DiMicco, Beth Brownholtz
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