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10

ICWSM
2010

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Mobilizing Lurkers with a Targeted Task

13 years 6 months ago

Mobilizing Lurkers with a Targeted Task

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Users of online communities are commonly classified into active members versus lurkers. In this work we experiment with a method designed to encourage lurkers to share their acquired social capital with a community through lightweight contribution. The findings from our experiment demonstrate the importance of exploring new ways lurker populations can offer additional benefits to online communities.

Rosta Farzan, Joan Morris DiMicco, Beth Brownholtz

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ICWSM 2010 | Internet Technology | Members Versus Lurkers | Online Communities | Ways Lurker Populations |

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Added	29 Oct 2010
Updated	29 Oct 2010
Type	Conference
Year	2010
Where	ICWSM
Authors	Rosta Farzan, Joan Morris DiMicco, Beth Brownholtz

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