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HICSS
2005
IEEE

A Multi-Layered Valuation Framework for Pricing Investment Advisory Services

11 years 7 months ago
A Multi-Layered Valuation Framework for Pricing Investment Advisory Services
This paper presents a multi-layered valuation framework for pricing investment advisory services, using service modules as product specification and a reference base for pricing. The aim is to bridge the gap between investment advisors and marketing experts with a common ground for service design, valuation and value-based pricing of investment advice. The framework uses two nested propose-and-revise loops covering three different layers: Product configuration, qualitative valuation, and pric
Dona D. Mommsen-Ghosh
Added 24 Jun 2010
Updated 24 Jun 2010
Type Conference
Year 2005
Where HICSS
Authors Dona D. Mommsen-Ghosh
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