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ICWSM
2009

Navigation Patterns from and to Social Media

8 years 8 months ago
Navigation Patterns from and to Social Media
With the rapid rise of social media content, the question how people navigate to and from social media becomes important in order to understand what new tools and approaches are most beneficial to allow users to discover and interact with this social media data. In this study we analyze session log data to describe navigation patterns involving these sites. Our findings suggest that there are distinct patterns of insular navigation behavior around social media, with blogs being the most transitory in the way users interact with them.
Michael Gamon, Arnd Christian König
Added 19 Feb 2011
Updated 19 Feb 2011
Type Journal
Year 2009
Where ICWSM
Authors Michael Gamon, Arnd Christian König
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