Sciweavers

DAWAK
1999
Springer

OLAP-based Scalable Profiling of Customer Behavior

13 years 8 months ago
OLAP-based Scalable Profiling of Customer Behavior
Profiling customers’ behavior has become increasingly important for many applications such as fraud detection, targeted marketing and promotion. Customer behavior profiles are created from very large collections of transaction data. This has motivated us to develop a data-warehouse and OLAP based, scalable and flexible profiling engine. We define profiles by probability distributions, and compute them using OLAP operations on multidimensional and multilevel data cubes. Our experience has revealed the simplicity and power of OLAP-based solutions to scalable profiling and pattern analysis.
Qiming Chen, Umeshwar Dayal, Meichun Hsu
Added 04 Aug 2010
Updated 04 Aug 2010
Type Conference
Year 1999
Where DAWAK
Authors Qiming Chen, Umeshwar Dayal, Meichun Hsu
Comments (0)