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2009
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OLAP on search logs: an infrastructure supporting data-driven applications in search engines

9 years 3 months ago
OLAP on search logs: an infrastructure supporting data-driven applications in search engines
Search logs, which contain rich and up-to-date information about users' needs and preferences, have become a critical data source for search engines. Recently, more and more data-driven applications are being developed in search engines based on search logs, such as query suggestion, keyword bidding, and dissatisfactory query analysis. In this paper, by observing that many data-driven applications in search engines highly rely on online mining of search logs, we develop an OLAP system on search logs which serves as an infrastructure supporting various data-driven applications. An empirical study using real data of over two billion query sessions demonstrates the usefulness and feasibility of our design. Categories and Subject Descriptors H.2.8 [Database Management]: Database Applications-Data Mining General Terms Algorithms, Experimentation Keywords OLAP, search log, query session, suffix tree
Bin Zhou 0002, Daxin Jiang, Jian Pei, Hang Li
Added 25 Nov 2009
Updated 25 Nov 2009
Type Conference
Year 2009
Where KDD
Authors Bin Zhou 0002, Daxin Jiang, Jian Pei, Hang Li
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