Online Shopping Using a Two Dimensional Product Map

In this paper, we propose a user interface for online shopping that uses a two dimensional product map to present products. This map is created using multidimensional scaling (MDS). Dissimilarities between products are computed using an adapted version of Gower’s coefficient of similarity based on the attributes of the product. The user can zoom in and out by drawing rectangles. We show an application of this user interface to MP3 players and give an interpretation of the product map.

• Type: Conference
• Year: 2007
• Where: ecweb
• Authors: Martijn Kagie, Michiel C. van Wezel, Patrick J. F. Groenen
• Keywords: Dimensional Product Map, ECommerce, ECWEB 2007, Product Map, User Interface