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2000
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Peer-to-Peer Valuation as a Mechanism for Reinforcing Active Learning in Virtual Communities: Actualizing Social Exchange Theory

8 years 11 months ago
Peer-to-Peer Valuation as a Mechanism for Reinforcing Active Learning in Virtual Communities: Actualizing Social Exchange Theory
As knowledge becomes the primary focus of work in many industries, virtual communities and groups are emerging as part of new organizational forms. Within these virtual forms, efficacy of learning in group problem solving and knowledge sharing tasks is influenced by factors such as the level of participation and domination, the level of consensus and cooperation, and satisfaction with group processes. Active collaborative filtering, however, is limited in its ability to motivate active participation. Further, literature reports that virtual discussions are frequently faced with the ‘cold-start’ problem. In this paper, we apply Social Exchange Theory as a foundation to address these limitations. We posit that by applying the insights provided by Social Exchange Theory, member perceptions of the costs and benefits of participating in the virtual group can be modified over time. By providing active feedback to each member, we can influence his/her behavior and willingness to contribu...
Amrit Tiwana, Ashley A. Bush
Added 31 Jul 2010
Updated 31 Jul 2010
Type Conference
Year 2000
Where HICSS
Authors Amrit Tiwana, Ashley A. Bush
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