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HICSS
2010
IEEE

Privacy Calculus on Social Networking Sites: Explorative Evidence from Germany and USA

13 years 10 months ago
Privacy Calculus on Social Networking Sites: Explorative Evidence from Germany and USA
Worldwide social networks, like Facebook, face fierce competition from local platforms when expanding globally. To remain attractive social network providers need to encourage user self-disclosure. Yet, little research exists on how cultural differences impact selfdisclosure on these platforms. Addressing this gap, this study explores the differences in perceptions of disclosure-relevant determinants between German and US users. Survey of Facebook members indicates that German users expect more damage and attribute higher probability to privacy-related violations. On the other hand, even though American users show higher level of privacy concern, they extract more benefits from their social networking activities, have more trust in the service provider and legal assurances as well as perceive more control. These factors may explain a higher level of self-disclosure indicated by American users. Our results provide relevant insights for the social network providers who can adjust their ...
Hanna Krasnova, Natasha F. Veltri
Added 17 May 2010
Updated 17 May 2010
Type Conference
Year 2010
Where HICSS
Authors Hanna Krasnova, Natasha F. Veltri
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