Privacy-enhancing personalized web search

12 years 15 days ago
Privacy-enhancing personalized web search
Personalized web search is a promising way to improve search quality by customizing search results for people with individual information goals. However, users are uncomfortable with exposing private preference information to search engines. On the other hand, privacy is not absolute, and often can be compromised if there is a gain in service or profitability to the user. Thus, a balance must be struck between search quality and privacy protection. This paper presents a scalable way for users to automatically build rich user profiles. These profiles summarize a user's interests into a hierarchical organization according to specific interests. Two parameters for specifying privacy requirements are proposed to help the user to choose the content and degree of detail of the profile information that is exposed to the search engine. Experiments showed that the user profile improved search quality when compared to standard MSN rankings. More importantly, results verified our hypothesis...
Yabo Xu, Ke Wang, Benyu Zhang, Zheng Chen
Added 21 Nov 2009
Updated 21 Nov 2009
Type Conference
Year 2007
Where WWW
Authors Yabo Xu, Ke Wang, Benyu Zhang, Zheng Chen
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