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ICCS
2001
Springer

Reverse Pivoting in Conceptual Information Systems

9 years 6 months ago
Reverse Pivoting in Conceptual Information Systems
Abstract. In database marketing, the behavior of customers is analyzed by studying the transactions they have performed. In order to get a global picture of the behavior of a customer, his single transactions have to be composed together. In On-Line Analytical Processing, this operation is known as reverse pivoting. With the ongoing data analysis process, reverse pivoting has to be repeated several times, usually requiring an implementation in SQL. In this paper, we present a construction for conceptual scales for reverse pivoting in Conceptual Information Systems, and also discuss the visualization. The construction allows the reuse of previously created queries without reprogramming and offers a visualization of the results by line diagrams.
Joachim Hereth Correia, Gerd Stumme
Added 29 Jul 2010
Updated 29 Jul 2010
Type Conference
Year 2001
Where ICCS
Authors Joachim Hereth Correia, Gerd Stumme
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