Scent Marketing: Subliminal Advertising Messages

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Scent Marketing: Subliminal Advertising Messages
Abstract: Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight into current air design technology, the psychological background of scent marketing and gives a basis of discussing the relevance of olfactory communication for pervasive advertising and human-computer interaction.
Bernadette Emsenhuber
Added 24 Jul 2010
Updated 24 Jul 2010
Type Conference
Year 2009
Where GI
Authors Bernadette Emsenhuber
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