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IWSEC
2007
Springer

Secure and Private Incentive-Based Advertisement Dissemination in Mobile Ad Hoc Networks

9 years 5 months ago
Secure and Private Incentive-Based Advertisement Dissemination in Mobile Ad Hoc Networks
Abstract. Advertisement dissemination is a promising M-commerce application which exploits the capabilities of mobile ad hoc networks to increase the visibility of the products being offered by merchants. The starting point is a merchant who generates an advertisement that is subsequently disseminated by citizens who carry mobile devices acting as network nodes. In this paper we present a novel system where users collaborating in offer dissemination are incentivized with e-coin rewards. Our system is proven to be secure and to preserve the privacy of nodes.
Alexandre Viejo, Francesc Sebé, Josep Domin
Added 08 Jun 2010
Updated 08 Jun 2010
Type Conference
Year 2007
Where IWSEC
Authors Alexandre Viejo, Francesc Sebé, Josep Domingo-Ferrer
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