Secure and Private Incentive-Based Advertisement Dissemination in Mobile Ad Hoc Networks

Abstract. Advertisement dissemination is a promising M-commerce application which exploits the capabilities of mobile ad hoc networks to increase the visibility of the products being offered by merchants. The starting point is a merchant who generates an advertisement that is subsequently disseminated by citizens who carry mobile devices acting as network nodes. In this paper we present a novel system where users collaborating in offer dissemination are incentivized with e-coin rewards. Our system is proven to be secure and to preserve the privacy of nodes.

• Type: Conference
• Year: 2007
• Where: IWSEC
• Authors: Alexandre Viejo, Francesc Sebé, Josep Domingo-Ferrer
• Keywords: Advertisement Dissemination, IWSEC 2007, Mobile Ad Hoc Networks, Promising M-commerce Application, Security Privacy