Sciweavers

Share
GI
2009
Springer

Selling the Aether - A New Billing Schema for Mobile Advertising

10 years 2 months ago
Selling the Aether - A New Billing Schema for Mobile Advertising
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength.
Matthias Böhmer, Gernot Bauer
Added 18 Feb 2011
Updated 18 Feb 2011
Type Journal
Year 2009
Where GI
Authors Matthias Böhmer, Gernot Bauer
Comments (0)
books