A semantic differential study of the influence of aesthetic properties on product pleasure

In this paper, the influence of the aesthetic properties of products on inducing the feeling of product pleasure on consumers is investigated. In the context of this study, aesthetic properties are considered as a synonym for visual aspects of the products. It is essential to solicit the perspective of a consumer, as different perspectives lead to different perceptions of the same product. The perception about a product is the determining factor for the emotions evoked in the consumer, which will evidently affect the extent of the pleasure. Semantic Differential (SD) method is used in order to examine the evaluation of table-clock samples with dissimilar aesthetic properties. In the SD questionnaire, 14 imageword pairs are employed for the evaluation of 8 table-clock designs, which are presented to 40 subjects. The results indicate that the property ‘form’ is utterly effective in consumers’ perception. The effects of the other aesthetic properties are discussed as well as the cl...

• Type: Conference
• Year: 2003
• Where: DPPI
• Authors: Zeynep Sevener
• Keywords: Aesthetic Properties, Dissimilar Aesthetic Properties, DPPI 2003, Human Computer Interaction, Product Pleasure