Sciweavers

Share
KDD
2003
ACM

SEWeP: using site semantics and a taxonomy to enhance the Web personalization process

9 years 7 months ago
SEWeP: using site semantics and a taxonomy to enhance the Web personalization process
Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of the user's navigational behavior. Integrating usage data with content, structure or user profile data enhances the results of the personalization process. In this paper, we present SEWeP, a system that makes use of both the usage logs and the semantics of a Web site's content in order to personalize it. Web content is semantically annotated using a conceptual hierarchy (taxonomy). We introduce C-logs, an extended form of Web usage logs that encapsulates knowledge derived from the link semantics. C-logs are used as input to the Web usage mining process, resulting in a broader yet semantically focused set of recommendations. Categories H.2.8 [Database Management]: Database Applications - Data Mining; H.3.5 [Information Storage and Retrieval]: Information Services - Web-based services Keywords Web per...
Magdalini Eirinaki, Michalis Vazirgiannis, Iraklis
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2003
Where KDD
Authors Magdalini Eirinaki, Michalis Vazirgiannis, Iraklis Varlamis
Comments (0)
books