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2007
ACM

Show me the money!: deriving the pricing power of product features by mining consumer reviews

10 years 11 months ago
Show me the money!: deriving the pricing power of product features by mining consumer reviews
The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumergenerated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information provided. In this paper, we use techniques that decompose the reviews into segments that evaluate the individual characteristics of a product (e.g., image quality and battery life for a digital camera). Then, as a major contribution of this paper, we adapt methods from the econometrics literature, specifically the hedonic regression concept, to estimate: (a) the weight that customers place on each individual product feature, (b) the implicit evaluation score that customers assign to each feature, and (c) how these evaluations affect the revenue for a given product. Towards this goal, we develop a novel hybrid technique combining text mining and econometrics that models consumer product reviews as elemen...
Nikolay Archak, Anindya Ghose, Panagiotis G. Ipeir
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2007
Where KDD
Authors Nikolay Archak, Anindya Ghose, Panagiotis G. Ipeirotis
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