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CIA
2000
Springer

A Social Mechanism of Reputation Management in Electronic Communities

12 years 1 months ago
A Social Mechanism of Reputation Management in Electronic Communities
Abstract. Trust is important wherever agents must interact. We consider the important case of interactions in electronic communities, where the agents assist and represent principal entities, such as people and businesses. We propose a social mechanism of reputation management, which aims at avoiding interaction with undesirable participants. Social mechanisms complement hard security techniques (such as passwords and digital certi cates), which only guarantee that a party is authenticated and authorized, but do not ensure that it exercises its authorization in a way that is desirable to others. Social mechanisms are even more important when trusted third parties are not available. Our speci c approach to reputation management leads to a decentralized society in which agents help each other weed out undesirable players.
Bin Yu, Munindar P. Singh
Added 02 Aug 2010
Updated 02 Aug 2010
Type Conference
Year 2000
Where CIA
Authors Bin Yu, Munindar P. Singh
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