Sociological factors affecting trust development in virtual communities

This study explores how people trust each other in Virtual Communities (VCs). The online presence is certainly different from the physical world.; the broad question in this research is whether trust is developed differently or not. The main sociological factors that influence trust in physical communities have been hypothesized for their contribution to the development of trust in VCs. A quantitative online survey instrument was developed based on existing literature on Sociology detailing the sociological perspective of trust, as well as on the fields eCommunities, eCommerce and Information Systems (IS).

• Type: Journal
• Year: 2008
• Where: IJNVO
• Authors: Farhad Daneshgar, Sharon Ho
• Keywords: IJNVO 2006, IJNVO 2008, Main Sociological Factors, Quantitative Online Survey, Trust