The Study of Location Strategy for Bank

In this paper, authors attempt to shed light on the factors that influence the locations of bank branches in establishing a bank’s branch network from the angle of the network analysis. For this purpose, authors studied location strategy for bank through the analysis of inter-regional network using financial transaction data in Korea. The previous studies analyzed the locations of bank branches on the basis of their geographical characteristics. But, the significance of this study rests upon the fact that it endeavors to explore the location factors from a new perspective of the movement path of financial customers. For this analysis, the network between administrative districts, which form the unit of a location, was analyzed based on the financial transactional data. The important findings of this study are as follows. First, we found the factors that the income level, the spending level, the number of businesses, and the size of workforce in the pertinent region were influence to...

• Type: Conference
• Year: 2008
• Where: FGCN
• Authors: Jae Weon Hong, Won Eui Hong, Yoon-Sik Kwak
• Keywords: Bank Branches, Bank’s Branch Network, Bank’s Market, Communications, FGCN 2008