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ATAL
2004
Springer

Temptation and Contribution in C2C Transactions: Implications for Designing Reputation Management Systems

11 years 11 months ago
Temptation and Contribution in C2C Transactions: Implications for Designing Reputation Management Systems
: A reputation management system can promote trust in transactions in an online consumer-to-consumer (C2C) market. We model a C2C market by employing an agent-based approach. To discuss the characteristics of goods traded on the market, we define temptation and contribution indexes based on the payoff matrix of a game. According to the results of a simulation conducted with the model, we find that a positive reputation management system can promote cooperative behavior in online C2C markets. Moreover, we also find that such a system is especially effective for an online C2C market where expensive physical goods are traded, whereas a negative reputation management system is effective for an online C2C market where information goods are traded.
Hitoshi Yamamoto, Kazunari Ishida, Toshizumi Ohta
Added 01 Jul 2010
Updated 01 Jul 2010
Type Conference
Year 2004
Where ATAL
Authors Hitoshi Yamamoto, Kazunari Ishida, Toshizumi Ohta
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