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2003

Towards a reference model for m-commerce applications

10 years 2 days ago
Towards a reference model for m-commerce applications
Not long ago m-commerce was proclaimed as the next technological revolution and opportunity for companies to provide a new distribution channel for customers. But, first examples of m-commerce applications show that only those applications are accepted by customers that provide clear added value compared to the on- and off-line channel. But how can the suitability for m-commerce be assessed by companies? Concepts, guidelines and methodologies for the development of strategies for m-commerce are not available yet. This paper tries to fill the gap and provides guidelines for the design and implementation of mcommerce applications based on the media reference model. Keywords M-commerce, Reference Model for M-Commerce
Katarina Stanoevska-Slabeva
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2003
Where ECIS
Authors Katarina Stanoevska-Slabeva
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