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ICIS
2000

Trust in e-commerce vendors: a two-stage model

13 years 5 months ago
Trust in e-commerce vendors: a two-stage model
This study investigates the development of trust in a Web-based vendor during two stages of a consumer's Web experience: exploration and commitment. Through an experimental design, the study tests the effects of third party endorsements, reputation, and individual differences on trust in the vendor during these two stages.
D. Harrison McKnight, Vivek Choudhury, Charles J.
Added 01 Nov 2010
Updated 01 Nov 2010
Type Conference
Year 2000
Where ICIS
Authors D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar
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