Trustable B2C markets on the semantic web

12 years 3 months ago
Trustable B2C markets on the semantic web
Abstract. Semantic Web technologies will deeply influence the further development of the Internet Economy. A major challenge is, however, to find a practical solution for trust problems arising from their deployment in real-world scenarios. In this paper we develop a concrete application scenario based on Semantic Web technologies for the domain of business to consumer electronic commerce to illustrate these problems. A possible underlying technical architecture can well be realized building on todays standards. The resulting scenario is used for a preliminary analysis of the potential impacts of Semantic Web applications on market participants. Specific to the scenario we describe trust requirements and outline a Semantic Web trust architecture which fulfils them. The architecture focuses on the allowing subjective and task-specific trust policies as a combination of reputation-, context- and content-based trust mechanisms.
Robert Tolksdorf, Christian Bizer, Rainer Eckstein
Added 17 Dec 2010
Updated 17 Dec 2010
Type Journal
Year 2004
Where CSSE
Authors Robert Tolksdorf, Christian Bizer, Rainer Eckstein, Ralf Heese
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