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1999
ACM

Using Association Rules for Product Assortment Decisions: A Case Study

9 years 11 months ago
Using Association Rules for Product Assortment Decisions: A Case Study
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers. Moreover, recent work indicates that the discovery of interesting rules can in fact only be addressed within a microeconomic framework. This study integrates the discovery of frequent itemsets with a (microeconomic) model for product selection (PROFSET). The model enables the integration of both quantitative and qualitative (domain knowledge) criteria. Sales transaction data from a fullyautomated convenience store is used to demonstrate the effectiveness of the model against a heuristic for product selection based on product-specific profitability. We show that with the use of frequent itemsets we are able to identify the cross-sales potential of product items and use this information for better product selection. Furthermore, we demonstrate that the impact of product assortment decisions on overall assortm...
Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert We
Added 04 Aug 2010
Updated 04 Aug 2010
Type Conference
Year 1999
Where KDD
Authors Tom Brijs, Gilbert Swinnen, Koen Vanhoof, Geert Wets
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