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VLDB
2005
ACM

Using a Fuzzy Classification Query Language for Customer Relationship Management

13 years 9 months ago
Using a Fuzzy Classification Query Language for Customer Relationship Management
A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relational databases and fuzzy logic is proposed. The fuzzy Classification Query Language allows marketers to improve customer equity, launch loyalty programs, automate mass customization, and refine marketing campaigns.
Andreas Meier, Nicolas Werro, Martin Albrecht, Mil
Added 28 Jun 2010
Updated 28 Jun 2010
Type Conference
Year 2005
Where VLDB
Authors Andreas Meier, Nicolas Werro, Martin Albrecht, Miltiadis Sarakinos
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