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KBSE
2008
IEEE

Utilizing Firm-Hosted Online Communities: Research challenges and needs

13 years 10 months ago
Utilizing Firm-Hosted Online Communities: Research challenges and needs
The increased popularity of Firm-Hosted Online Communities (FOC) has initiated a radical transformation of customer-producer relationships in many industries with important implications for product business and product development. The purpose of this paper is twofold. Firstly, we will introduce a recently established research project focusing on the challenges and opportunities with FOCs. Secondly, we will present early results of company interviews illustrating research challenges and needs that have been found relevant for companies in their own FOC development. Based on the gathered data, we categorized these needs and challenges under five themes: 1) Internal alignment, 2) Culture, 3) Individual Users, 4) Technology and 5) Changing environment.
Sami Jantunen, Kari Smolander, Sanna Malinen, Tytt
Added 31 May 2010
Updated 31 May 2010
Type Conference
Year 2008
Where KBSE
Authors Sami Jantunen, Kari Smolander, Sanna Malinen, Tytti Virtanen, Sari Kujala
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