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2010

Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network

9 years 11 days ago
Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network
Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even though a lot of information is shared in Twitter, little is known yet about how and why certain information spreads more widely than others. In this paper, we examine a number of features that might affect retweetability of tweets. We gathered content and contextual features from 74M tweets and used this data set to identify factors that are significantly associated with retweet rate. We also built a predictive retweet model. We found that, amongst content features, URLs and hashtags have strong relationships with retweetability. Amongst contextual features, the number of followers and followees as well as the age of the account seem to affect retweetability, while, interestingly, the number of past tweets does not predict retweetability of a user's tweet. We believe that this research would inform the design...
Bongwon Suh, Lichan Hong, Peter Pirolli, Ed H. Chi
Added 15 Feb 2011
Updated 15 Feb 2011
Type Journal
Year 2010
Where SOCIALCOM
Authors Bongwon Suh, Lichan Hong, Peter Pirolli, Ed H. Chi
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