Sciweavers

Share
CHI
2010
ACM

Who falls for phish?: a demographic analysis of phishing susceptibility and effectiveness of interventions

8 years 7 months ago
Who falls for phish?: a demographic analysis of phishing susceptibility and effectiveness of interventions
In this paper we present the results of a roleplay survey instrument administered to 1001 online survey respondents to study both the relationship between demographics and phishing susceptibility and the effectiveness of several antiphishing educational materials. Our results suggest that women are more susceptible than men to phishing and participants between the ages of 18 and 25 are more susceptible to phishing than other age groups. We explain these demographic factors through a mediation analysis. Educational materials reduced users' tendency to enter information into phishing webpages by 40% percent; however, some of the educational materials we tested also slightly decreased participants' tendency to click on legitimate links. Author Keywords Phishing, Social engineering, Roleplay, Survey, Mechanical Turk, User behavior ACM Classification Keywords
Steve Sheng, Mandy B. Holbrook, Ponnurangam Kumara
Added 13 May 2011
Updated 13 May 2011
Type Journal
Year 2010
Where CHI
Authors Steve Sheng, Mandy B. Holbrook, Ponnurangam Kumaraguru, Lorrie Faith Cranor, Julie S. Downs
Comments (0)
books