MKTSCI
12 years 7 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
MKTSCI
12 years 11 months ago
2011 MKTSCI
12 years 11 months ago
2011 MKTSCI
12 years 11 months ago
2011 MKTSCI
12 years 11 months ago
2011 |