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WINE
2005
Springer
184views Economy» more  WINE 2005»
13 years 10 months ago
A Comparative Study on Marketing Mix Models for Digital Products
The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established m...
Kanliang Wang, Yuan Wang, Jingtao Yao
CIKM
2010
Springer
13 years 3 months ago
Predicting product adoption in large-scale social networks
Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
Rushi Bhatt, Vineet Chaoji, Rajesh Parekh
JDCTA
2010
111views more  JDCTA 2010»
12 years 11 months ago
Internet as a "point of synergy" between communication and distribution: hypothesis of model applied to tourism
The wide diffusion of new technologies in communication and business has changed how consumer and product/store knowledge has to be managed and represented digitally. This issue h...
Pierpaolo Singer, Maria Antonella Ferri, Lucia Aie...
IFIP
2005
Springer
13 years 10 months ago
Multi-Stage Stochastic Electricity Portfolio Optimization in Liberalized Energy Markets
In this paper we analyze the electricity portfolio problem of a big consumer in a multi-stage stochastic programming framework. Stochasticity enters the model via the uncertain spo...
Ronald Hochreiter, Georg Ch. Pflug, David Wozabal
AVI
2006
13 years 6 months ago
Mixed reality: a model of mixed interaction
Mixed reality systems seek to smoothly link the physical and data processing (digital) environments. Although mixed reality systems are becoming more prevalent, we still do not ha...
Céline Coutrix, Laurence Nigay