1573 search results - page 1 / 315 » A Data Structure for Sponsored Search |
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
ADMI
2009
Springer
13 years 11 months ago
2009
Springer
WINE
2007
Springer
13 years 10 months ago
2007
Springer
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...