1573 search results - page 2 / 315 » A Data Structure for Sponsored Search |
KDD
2009
ACM
14 years 5 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Severa...