2 search results - page 1 / 1 » A Lagrangian Approach for Multiple Personalized Campaigns |
TKDE
2008
13 years 4 months ago
2008
The multicampaign assignment problem is a campaign model to overcome the multiple-recommendation problem that occurs when conducting several personalized campaigns simultaneously. ...
GECCO
2004
Springer
13 years 10 months ago
2004
Springer
It is crucial to maximize marketing efficiency and customer satisfaction in personalized marketing. In this paper, we raise the multiple recommendation problem which occurs when pe...