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IOR
2007
56views more  IOR 2007»
13 years 4 months ago
A Learning Approach for Interactive Marketing to a Customer Segment
Dimitris Bertsimas, Adam J. Mersereau
ICDM
2008
IEEE
190views Data Mining» more  ICDM 2008»
13 years 11 months ago
Simultaneous Co-segmentation and Predictive Modeling for Large, Temporal Marketing Data
Several marketing problems involve prediction of customer purchase behavior and forecasting future preferences. We consider predictive modeling of large scale, bi-modal or multimo...
Meghana Deodhar, Joydeep Ghosh
SDM
2004
SIAM
165views Data Mining» more  SDM 2004»
13 years 6 months ago
Visualizing RFM Segmentation
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Ron Kohavi, Rajesh Parekh
IJCSS
2007
119views more  IJCSS 2007»
13 years 4 months ago
Trust in Electronic Markets - Customers' Perspective
People have trusted in face-to-face interaction more than any other modes of interactions to develop relationships and as a result of which one of the most concerned problem that ...
Shweta Sharma, Deepali Singh, D. P. Agrawal