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GFKL
2005
Springer
165views Data Mining» more  GFKL 2005»
13 years 10 months ago
A Market Basket Analysis Conducted with a Multivariate Logit Model
Yasemin Boztug, Lutz Hildebrandt
EOR
2008
123views more  EOR 2008»
13 years 4 months ago
A combined approach for segment-specific market basket analysis
Market baskets arise from consumers' shopping trips and include items from multiple categories that are frequently chosen interdependently from each other. Explanatory models...
Yasemin Boztug, Thomas Reutterer