45 search results - page 1 / 9 » A Novel Click Model and Its Applications to Online Advertisi... |
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
KDD
2010
ACM
13 years 2 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
CORR
2006
Springer
13 years 4 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...