45 search results - page 2 / 9 » A Novel Click Model and Its Applications to Online Advertisi... |
AAAI
2010
13 years 6 months ago
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
ICDAR
2011
IEEE
12 years 4 months ago
2011
IEEE
—The italic detection and slant rectification is a key step of optical character recognition (OCR). In this paper, a novel method is proposed to detect and rectify italic charact...
KDD
2009
ACM
13 years 9 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
HICSS
2009
IEEE
14 years 12 hour ago
2009
IEEE
Almost all attempts to monetize internet applications targeted at individuals to date have focused on natural extensions of traditional media or traditional retailing. Most are ei...
EMNLP
2009
13 years 3 months ago
2009
Measuring the similarity between two texts is a fundamental problem in many NLP and IR applications. Among the existing approaches, the cosine measure of the term vectors represen...