27 search results - page 1 / 6 » A Scalable Framework for Modeling Competitive Diffusion in S... |
SOCIALCOM
2010
13 years 2 months ago
2010
Multiple phenomena often diffuse through a social network, sometimes in competition with one another. Product adoption and political elections are two examples where network diffus...
IPL
2010
13 years 2 months ago
2010
We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
WINE
2010
Springer
13 years 2 months ago
2010
Springer
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
CIKM
2008
Springer
13 years 7 months ago
2008
Springer
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
ICASSP
2011
IEEE
12 years 8 months ago
2011
IEEE
Mobile phone data provides rich dynamic information on human activities in social network analysis. In this paper, we represent data from two different modalities as a graph and f...