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SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
12 years 8 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec