6 search results - page 1 / 2 » A Wikipedia Matching Approach to Contextual Advertising |
WWW
2010
ACM
13 years 3 months ago
2010
ACM
KAIS
2010
13 years 3 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
CIKM
2009
Springer
13 years 8 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
SIGIR
2008
ACM
13 years 4 months ago
2008
ACM
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...