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KDD
2009
ACM
213views Data Mining» more  KDD 2009»
13 years 11 months ago
A case study of behavior-driven conjoint analysis on Yahoo!: front page today module
Wei Chu, Seung-Taek Park, Todd Beaupre, Nitin Motg...
WWW
2009
ACM
14 years 5 months ago
Spatio-temporal models for estimating click-through rate
We propose novel spatio-temporal models to estimate clickthrough rates in the context of content recommendation. We track article CTR at a fixed location over time through a dynam...
Deepak Agarwal, Bee-Chung Chen, Pradheep Elango