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» A catallactic market for data mining services
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FGCS
2007
55views more  FGCS 2007»
13 years 4 months ago
A catallactic market for data mining services
Liviu Joita, Omer F. Rana, Felix Freitag, Isaac Ch...
KDD
2001
ACM
156views Data Mining» more  KDD 2001»
14 years 5 months ago
A Customer Purchase Incidence Model Applied to Recommender Services
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...
DAWAK
2006
Springer
13 years 8 months ago
Mining Direct Marketing Data by Ensembles of Weak Learners and Rough Set Methods
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...
Jerzy Blaszczynski, Krzysztof Dembczynski, Wojciec...
IADIS
2008
13 years 6 months ago
Data Mining In Marketing Acquisition CAMPAIGNS
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Krzysztof Dzieciolowski, Dennis Kira
KDD
1997
ACM
142views Data Mining» more  KDD 1997»
13 years 9 months ago
Knowledge Discovery in Integrated Call Centers: A Framework for Effective Customer-Driven Marketing
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...
Paul Xia