In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...
Jerzy Blaszczynski, Krzysztof Dembczynski, Wojciec...
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...