Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Online auction services have reached great popularity and revenue over the last years. A key component for this success is the seller. Few studies proposed analyzing how the selle...
Arlei Silva, Pedro Calais, Adriano M. Pereira, Fer...
Consumer health information is increasingly available online, but this vast amount of information is not necessarily accessible to general consumers. To design effective health in...
Yan Zhang, Peiling Wang, Amy Heaton, Heidi Winkler
Fluid Documents incorporate additional information into a page by adjusting typography using interactive animation. One application is to support hypertext browsing by providing g...
Polle Zellweger, Susan Harkness Regli, Jock D. Mac...
Abstract. Intelligent web site is a new portal generation, able to improve its structure and content based on the analysis of the user behavior. This paper focuses on modeling the ...