7 search results - page 1 / 2 » A conceptual model of customer value in e-commerce |
ECIS
2004
13 years 6 months ago
2004
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...
ICIS
2000
13 years 6 months ago
2000
Even as they enjoy impressive growth, one of the major challenges facing providers of online services is a high rate of customer turnover. It has adverse impacts on business perfo...
HICSS
2008
IEEE
13 years 12 months ago
2008
IEEE
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
EMISA
2006
Springer
13 years 9 months ago
2006
Springer
: Nowadays businesses often decide to form networked value constellations in order to satisfy complex customer needs. To fulfill the value-based requirements of an e-Business idea ...
IADIS
2004
13 years 6 months ago
2004
This paper addresses the significance of marketing capability for e-business performance in retail banking. A conceptual framework was built on the marketing and strategic managem...