Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...
Even as they enjoy impressive growth, one of the major challenges facing providers of online services is a high rate of customer turnover. It has adverse impacts on business perfo...
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
: Nowadays businesses often decide to form networked value constellations in order to satisfy complex customer needs. To fulfill the value-based requirements of an e-Business idea ...
This paper addresses the significance of marketing capability for e-business performance in retail banking. A conceptual framework was built on the marketing and strategic managem...