We introduce a game-theoretic model of diffusion of technologies, advertisements, or influence through a social network. The novelty in our model is that the players are intereste...
Noga Alon, Michal Feldman, Ariel D. Procaccia, Mos...
Multiple phenomena often diffuse through a social network, sometimes in competition with one another. Product adoption and political elections are two examples where network diffus...
Matthias Broecheler, Paulo Shakarian, V. S. Subrah...
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
Social Network Marketing techniques employ pre-existing social networks to increase brands or products awareness through word-of-mouth promotion. Full understanding of social netw...
In the blog world, bloggers produce information, establish relationships with other bloggers in order to exchange information, and form a blog network, an online social network. I...